Please subscribe:

Northern Lights Case Studies

The National Centre for Post-Qualifying Social Work at Bournemouth University – promote the centre and its new national status

  Professor Keith Brown is director of the National Centre for Post-Qualifying Social Work at Bournemouth University.  We were asked to promote the centre and its new national status, establish Keith as a commentator on issues around protecting

Northern Lights PR marketing network – making everyone responsible for internal communications

Northern Lights PR’s marketing network brings together our clients and contacts working in in-house marketing-comms roles to discuss common issues and share ideas. We hold round table meetings every couple of months with 10-15 senior marketing professionals

Yorkshire Dales National Park Authority – reaching new communities

The Yorkshire Dales National Park Authority has a target to double the number of visitors from BAME communities. Northern Lights ran a pilot project to bring people from Leeds, particularly from African Caribbean communities, to the Dales. Working with

Business Link – working with more diverse communities

Newly formed Business Link Yorkshire wanted to build relationships and increase take up of their services among new markets, particularly women, people from BAME communities and disabled people. Brought in and motivated partners – Back to Work,

Business Link – positioning as key player with corporates

Business Link Yorkshire appointed Northern Lights to maximise its sponsorship of the annual Yorkshire International Business Convention (YIBC) run in Harrogate and Bridlington and attracting more than 1,500 of the region’s top business people. The challenge

Directorbank – credibility with UK’s top chairmen

Directorbank was established in 1998 providing executive and non-executive directors to the private equity sector. They have a unique online network of more than 2,500 leading UK directors who want to take part in private equity backed deals. Northern

Yorkshire Universities – regional universities winning business contracts

Rosie Winterton MP, Regional Minister for Yorkshire and Humber, asked Northern Lights to help increase collaborations between the region’s universities and businesses.  We organised an evening reception at Leeds Met Rose Bowl which attracted 150 of

UK Trade & Investment – integrate social media into marketing and PR strategies

Northern Lights was appointed by UKTI to run tailored workshops for smaller businesses looking to use social media to support their exporting strategies. The challenge was to teach the basics about what social media is, for many businesses, but at the

Northern Lights PR internship – addressing lack of diversity in the communications profession

We run an award winning PR internship for black and minority ethnic (BAME) graduates designed to help address the lack of diversity in the communications profession. It is based on the Taylor Bennett Foundation’s flagship programme in London and we

Bradford University School of Management – embracing social media

We helped Bradford University School of Management introduce social media as part of its overall marketing activities.  Over the last few years, some of our activities have included Training a team of expert academics to blog as part of promoting their

Walker Morris – LinkedIn for partners

“Northern Lights PR supported the internal marketing team in the production of a LinkedIn manual to help all our partners and fee-earners sign up and start using it strategically.  You could tell Northern Lights really understands professionals –

Hanson Green – How do we get our director featured in national press?

Our client, Hanson Green – leading boardroom recruiters – asked us to get national coverage on the appointment of Nick Aitchison as director. This is how we got coverage in the Telegraph and other key media. 1.       Agree the media We targeted