“Northern Lights has brought in tangible new business and generated quality new contacts.”
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- Arena Group – supporting a high growth business
- Bradford University School of Management – business school makes innovative links
- Bradford University School of Management – embracing social media
- Business Link – positioning as key player with corporates
- Business Link – working with more diverse communities
- Clugston – maximising TV opportunities
- Directorbank – credibility with UK’s top chairmen
- Eureka! The National Children’s Museum – the experts in play and learning
- Hanson Green – How do we get our director featured in national press?
- Media training York St John University’s VC and top team – delivering confidence and skills
- Northern Lights PR internship – addressing lack of diversity in the communications profession
- Northern Lights PR marketing network – making everyone responsible for internal communications
- The National Centre for Post-Qualifying Social Work at Bournemouth University – promote the centre and its new national status
- UK Trade & Investment – integrate social media into marketing and PR strategies
- University of Leeds Faculty of Medicine and Health – communicating the impact of international research
- Walker Morris – LinkedIn for partners
- York St John University – widening participation and geographical reach of undergraduate recruitment
- Yorkshire Dales National Park Authority – reaching new communities
- Yorkshire Universities – regional universities winning business contracts
Bradford University School of Management – embracing social media
We helped Bradford University School of Management introduce social media as part of its overall marketing activities. Over the last few years, some of our activities have included
- Training a team of expert academics to blog as part of promoting their research areas and supporting the School’s business engagement strategy
- Writing blogs
- Sometimes we take a piece of research and break it down into a number of blogs, as with Dr Sarah Dixon, the dean
- With Dr Robert Lomas we have taken his book, Mastering Your Business Dissertation (2011) Routledge, Oxford and are turning different chapters into blogs
- We helped Prof Mark Freeman to write an interim research report – and then suggested this as a blog, The Flight to Financial Quality
- Help get comments on blogs – as with Dr Sarah Dixon’s blog on Will Quotas get the right Women on Boards? Some of the comments came from people who found the blog; others from people we emailed who we knew were interested in this topic
- Managing the @bradmanagement Twitter account – and spotting people who are wanting more information on MBAs and other programmes. We help build the relationship with them through Twitter – which many students find easier than through emails
- LinkedIn – helping to understand how to target and build relationships through LinkedIn and writing profiles that will be found on search engines
Julian Rawel, director of executive education, said: “I have found that I can use social media as a subtle promotional platform, for example I can say to people I meet ‘have a look at my blog’. I use the blog as part of building the relationship.”
And Prof Chris Gale said about his blogging: “Increasingly students are mentioning that they have read a blog and seem really pleased that the head of their law school is commenting on topical issues and out there. I am certain more interaction is building and that we will start really engaging with businesses, students and lecturers through it. I have already had interest from three lecturers in their 30s who want to start blogging too – and I see this as the next generation joining us and taking it forward.”
