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Social media

Universities think PR exists in a fantasy land!!

by Guest July 23, 2010
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by Mohammed Waheed, Intern at Northern Lights PR
Student with high expectations
When you attend university you think you are the “bee’s knees” and you will learn everything you need to know to be very successful in your future profession, however, not everything is what it seems.
University PR
At university I was taught all about marketing communications and [...]

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Social Media in Modern PR Communications

by Guest July 19, 2010
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by Shaheeb Tanwir, Intern at Northern Lights PR
PR & Communications- It’s a lot of things to a lot of people, but seldom accurately described. It’s a highly important, charismatic, and dynamic industry that demands the utmost respect from the world as any self respecting industry would.
Similarly, any self respecting industry is constantly at the forefront [...]

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Six tips on networking from the industry experts!

by Guest July 14, 2010
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by Nafisa Shafiq, Intern at Northern Lights PR
Another week of the internship has passed and this week the session that has interested me most was based on networking. I’ve not had any ‘real’ experience of networking, and Victoria Tomlinson’s do’s and don’ts have all been useful.
In general, like many others I believed networking was all [...]

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More transforming social media tips

by Victoria Tomlinson June 29, 2010
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My last blog covered the tips I took away from the CIPR Northern conference.
But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking action.
1. [...]

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Six amazing social media tips to transform your business

by Victoria Tomlinson June 22, 2010
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OK, these tips may not exactly transform your business but they are very good.  And I’m following one of the tips myself which is to do better blog headlines.
I’ve spent the day in Durham at the CIPR’s northern conference.   It’s not often you are able to say that every speaker was good, engaging and you [...]

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Is BT behaving as a spy or a customer-focused business?

by Victoria Tomlinson June 6, 2010

big_brother_is-watching_youBT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.

According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’

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Help – I said yes to a radio interview

by Victoria Tomlinson June 2, 2010
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In the world of PR, we are setting up radio interviews for our clients several times a week.  It’s easy.  You’ve got a good story, sell it to the radio station and fix the date for the interview.
It’s like falling off a log.  Until it’s you who has to do the interview!
A couple of weeks [...]

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Foursquare: check in and check out of Facebook?

by Carol Arthur May 23, 2010
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With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown?
Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking.  It is already hugely popular in cities across [...]

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Social media case study

by Victoria Tomlinson May 10, 2010
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We have been commissioned to run a number of workshops for smaller businesses and have been looking for case studies about the benefits of social media and how it is being used.  Camilla Barnard at Rude Health talked to us about how they are using Twitter and Facebook for their business.
Rude Health’s experience and tips [...]

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Learning from Linkedin

by Victoria Tomlinson April 20, 2010
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A lot of our clients don’t ‘get’ Linkedin.  They are great networkers, have a far larger contact book than they will ever put onto Linkedin and are regularly in touch with their contacts.
What could they get from Linkedin?
One of the answers is interesting research.  Let’s look at two examples

Joining Linkedin groups

For me, Linkedin started to [...]

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