Posts tagged as:

pr

More BME PR practitioners – and one BME Prime Minister

by Guest July 26, 2010
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by Gabriel St Aimee, Intern at Northern Lights PR
Without intending to evangelise, PR is needed for the BME community, not just for diversity but for the industry – despite the current debate.
PR could be used to alleviate the overly saturated careers, which the BME community is drawn to. Law is just one example of an [...]

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Universities think PR exists in a fantasy land!!

by Guest July 23, 2010
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by Mohammed Waheed, Intern at Northern Lights PR
Student with high expectations
When you attend university you think you are the “bee’s knees” and you will learn everything you need to know to be very successful in your future profession, however, not everything is what it seems.
University PR
At university I was taught all about marketing communications and [...]

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Skills 4 Work or Skills 4 Life?

by Guest July 22, 2010
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by Liane Clarke, Intern at Northern Lights PR
The final week of the Internship and as we prepare for our final presentations to Northern Rail, Hallmark, Bradford School of Management and Northern Lights, each of us is reflecting upon the internship and our experiences. From the beginning we have encountered a schedule filled with workshops and [...]

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Run a dynamic internship – without the resources of a FTSE 100 corporate

by Victoria Tomlinson July 20, 2010
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It is Northern Lights PR’s 20th anniversary this year. To celebrate we wanted to do something new and different that reflected our values – had heart, made a difference and shared our PR skills.
When Heather McGregor of Taylor Bennett told me about their Brunswick Internship we knew this was it.  We wanted to run the [...]

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Social Media in Modern PR Communications

by Guest July 19, 2010
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by Shaheeb Tanwir, Intern at Northern Lights PR
PR & Communications- It’s a lot of things to a lot of people, but seldom accurately described. It’s a highly important, charismatic, and dynamic industry that demands the utmost respect from the world as any self respecting industry would.
Similarly, any self respecting industry is constantly at the forefront [...]

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You Leave and you Learn

by Guest July 9, 2010
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by Gabriel St Aimee, Intern at Northern Lights PR
My first week as a PR & Marketing intern with Northern Lights has just ended and WOW!!! My Student Brain is fried. I have learnt so much but it can all be summarised into one theme- getting it right for the other person is necessary in PR.
What [...]

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More transforming social media tips

by Victoria Tomlinson June 29, 2010
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My last blog covered the tips I took away from the CIPR Northern conference.
But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking action.
1. [...]

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We need to add value to our website – Quick! Let’s add a news feed…

by Guest June 10, 2010
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I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years.
I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so of course I loved accountants in those days.
As a freelance consultant, I’ve had to search the market to [...]

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Help – I said yes to a radio interview

by Victoria Tomlinson June 2, 2010
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In the world of PR, we are setting up radio interviews for our clients several times a week.  It’s easy.  You’ve got a good story, sell it to the radio station and fix the date for the interview.
It’s like falling off a log.  Until it’s you who has to do the interview!
A couple of weeks [...]

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Foursquare: check in and check out of Facebook?

by Carol Arthur May 23, 2010
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With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown?
Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking.  It is already hugely popular in cities across [...]

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