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media

Universities think PR exists in a fantasy land!!

by Guest July 23, 2010
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by Mohammed Waheed, Intern at Northern Lights PR
Student with high expectations
When you attend university you think you are the “bee’s knees” and you will learn everything you need to know to be very successful in your future profession, however, not everything is what it seems.
University PR
At university I was taught all about marketing communications and [...]

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Social Media in Modern PR Communications

by Guest July 19, 2010
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by Shaheeb Tanwir, Intern at Northern Lights PR
PR & Communications- It’s a lot of things to a lot of people, but seldom accurately described. It’s a highly important, charismatic, and dynamic industry that demands the utmost respect from the world as any self respecting industry would.
Similarly, any self respecting industry is constantly at the forefront [...]

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Should children be put into the PR limelight?

by Victoria Tomlinson January 16, 2010
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Mary Portas this morning gives her usual forthright views on brand David Cameron in the Telegraph.
In the midst of this she puts her view that Cameron should keep his children out of the public eye.
“As far as his general image goes, it’s also time Cameron stopped banging on about his family and the “I feel [...]

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Keeping an open mind

by Victoria Tomlinson September 18, 2009
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In communications you have to keep an open mind and keep moving on.
The media only want what is new and different. Technology is forcing the pace of change. And in our business we can never afford to dismiss the latest gadget or new ‘thing’. Instead we have to ask why is it appealing and who [...]

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