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CIPR Northern Conference

Gaming the (social media) system – consensual spam or the way to generate business?

by Victoria Tomlinson August 16, 2010
Gaming the (social media) system – consensual spam or the way to generate business?

I have been struggling with one aspect of social media.  Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on?
When I started out in social media I was quite clear in my own mind that the aim should be about forming meaningful relationships.  If the people you [...]

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More transforming social media tips

by Victoria Tomlinson June 29, 2010
More transforming social media tips

My last blog covered the tips I took away from the CIPR Northern conference.
But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking action.
1. [...]

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Six amazing social media tips to transform your business

by Victoria Tomlinson June 22, 2010
Six amazing social media tips to transform your business

OK, these tips may not exactly transform your business but they are very good.  And I’m following one of the tips myself which is to do better blog headlines.
I’ve spent the day in Durham at the CIPR’s northern conference.   It’s not often you are able to say that every speaker was good, engaging and you [...]

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