Posts tagged as:

business

Six amazing social media tips to transform your business

by Victoria Tomlinson June 22, 2010
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OK, these tips may not exactly transform your business but they are very good.  And I’m following one of the tips myself which is to do better blog headlines.
I’ve spent the day in Durham at the CIPR’s northern conference.   It’s not often you are able to say that every speaker was good, engaging and you [...]

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We need to add value to our website – Quick! Let’s add a news feed…

by Guest June 10, 2010
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I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years.
I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so of course I loved accountants in those days.
As a freelance consultant, I’ve had to search the market to [...]

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Help – I said yes to a radio interview

by Victoria Tomlinson June 2, 2010
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In the world of PR, we are setting up radio interviews for our clients several times a week.  It’s easy.  You’ve got a good story, sell it to the radio station and fix the date for the interview.
It’s like falling off a log.  Until it’s you who has to do the interview!
A couple of weeks [...]

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Foursquare: check in and check out of Facebook?

by Carol Arthur May 23, 2010
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With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown?
Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking.  It is already hugely popular in cities across [...]

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How do you make your business sparkle?

by Victoria Tomlinson March 8, 2010
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What does your business do to keep finding new ideas and staying ahead of your competitors?
I’ve been picking up all sorts of tips in the last two weeks.  First was a new Innovation Club at Bradford University School of Management – I was asked to help get this going.  We started with a small dinner [...]

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‘Dirty money’ needs to count for research academics

by Victoria Tomlinson February 22, 2010
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The government is on a mission to get universities and businesses working together.
In October last year, Lord Mandelson spoke at the CBI’s summit on higher education, saying “….. universities will have to deepen and diversify their sources of non-public income through commercialization of their teaching or research expertise …..”
While I think every business in the [...]

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Selling makes me cringe

by Victoria Tomlinson January 25, 2010
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‘Marketing is for failed sales people’.   I heard this comment at a client’s this week and was both shocked and intrigued at the same time.
Coming from a product driven company with a highly professional and driven sales team, this is apparently how many sales people regard marketing.
Selling is a hot topic for businesses in the [...]

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Can women have it all?

by Victoria Tomlinson November 16, 2009
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I’ve been gardening this weekend, which I love, and it’s given me time to mull over the week.
I found myself thinking about a recent article on Jill Berry, a headteacher, in which she said that women cannot have it all. Her point was that ‘there is no shame in stepping off the career ladder to [...]

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Tony Blair

by Victoria Tomlinson November 1, 2009
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Scanning this morning’s papers, I see Tony Blair is believed to have been in discussions with Tesco to help them open offices in the Middle East.
I do feel Blair is seriously missing some wise counsel around him – or totally ignoring it.
Love him or hate him, he had built up a reasonably credible profile on [...]

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Tips for winning a tender

by Victoria Tomlinson September 10, 2009
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How girlie lunches have changed! I’ve been in London today with about 40 girlfriends and the chatter was not about ‘where have you been on holiday’ but sharing ideas to win tenders!
Over the years we have invested a huge amount of time in doing tenders and refined the process. We have a high [...]

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