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Bradford University School of Management

Run a dynamic internship – without the resources of a FTSE 100 corporate

by Victoria Tomlinson July 20, 2010
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It is Northern Lights PR’s 20th anniversary this year. To celebrate we wanted to do something new and different that reflected our values – had heart, made a difference and shared our PR skills.
When Heather McGregor of Taylor Bennett told me about their Brunswick Internship we knew this was it.  We wanted to run the [...]

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The recession is kind to good businesses – and cruel to the poor ones. What can you do in a recession to be great?

by Victoria Tomlinson June 13, 2010
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René Carayol was the inspiration at this year’s Yorkshire International Business Convention (YIBC).
The headlines were all about Brian Blessed – and you have to admire the fact that this famous actor climbed Mounts Everest and Ararat in his 60s and 70s.  But I felt like the little boy with the Emperor’s clothes – was [...]

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Is blogging changing the role of PR?

by Victoria Tomlinson March 19, 2010
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This is the question that I have been asked today by a PR student.  She sent me the questions below to get my views for her dissertation.
The questions reflect the confusion of many of our clients as to what is social media and where does it fit in the overall marketing mix.  How does it [...]

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How do you make your business sparkle?

by Victoria Tomlinson March 8, 2010
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What does your business do to keep finding new ideas and staying ahead of your competitors?
I’ve been picking up all sorts of tips in the last two weeks.  First was a new Innovation Club at Bradford University School of Management – I was asked to help get this going.  We started with a small dinner [...]

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Inspiration from young people

by Victoria Tomlinson November 30, 2009
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The end of an inspiring day. The six interns arrived from London and have been blown away with all that Yorkshire has to offer.
The day started on a high with Helen Kettleborough, director of communications at Pace plc, leaders in digital TV technology. A real professional, Helen did a whistle stop tour through the breadth [...]

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