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Ten ways to Engage! an audience through social media – with thanks to Brian Solis

by Victoria Tomlinson August 23, 2010
Ten ways to Engage! an audience through social media – with thanks to Brian Solis

I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis.
As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their marketing and advertising.
The first part is a recap of the [...]

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Gaming the (social media) system – consensual spam or the way to generate business?

by Victoria Tomlinson August 16, 2010
Gaming the (social media) system – consensual spam or the way to generate business?

I have been struggling with one aspect of social media.  Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on?
When I started out in social media I was quite clear in my own mind that the aim should be about forming meaningful relationships.  If the people you [...]

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Run a dynamic internship – without the resources of a FTSE 100 corporate

by Victoria Tomlinson July 20, 2010
Run a dynamic internship – without the resources of a FTSE 100 corporate

It is Northern Lights PR’s 20th anniversary this year. To celebrate we wanted to do something new and different that reflected our values – had heart, made a difference and shared our PR skills.
When Heather McGregor of Taylor Bennett told me about their Brunswick Internship we knew this was it.  We wanted to run the [...]

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Is BT behaving as a spy or a customer-focused business?

by Victoria Tomlinson June 6, 2010

big_brother_is-watching_youBT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.

According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’

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Should we let ‘Techies’ win the battle of blogs?

by Carol Arthur January 14, 2010
Should we let ‘Techies’ win the battle of blogs?

Website designers – the techies – say that your blog should not link to other blogs. These techies are understandably focused on driving traffic to websites and say  that if you include links to other people’s blogs (from your blog), then it is actually driving traffic away from your site.
But blogs are about communities so [...]

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