Please subscribe:

Northern Lights blog

Business to Business communications in the digital age

Retirement – the business risk that is never mentioned?

Retirement.  Is this one of the biggest unspoken risks in a business? In the last year I have been to a number of reunions, celebration dinners and parties and noticed that the conversation is increasingly revolving around retirement.  Since I am planning my next 20 year career, these conversations have ...

Make-up and high heels – are they really better for business?

Some of our team here are adamant that we should all be allowed to dress as we want at work as long as it has a smart appearance and it is sexist to get women to wear make-up and high heels.

What are the trends in Social Media? What you need to know

This blog first appeared on PRiME, an online magazine for women in their prime and looks at the trends in social media. There are some great blogs around at the moment about trends in social media. I share some of these blogs and talk about the underlying trends in social ...

How to get to the top of Google – Jaffa Cakes and Bake Off!

Last night I watched Bake Off and – no doubt, like millions of others – thought, why don’t I make Jaffa Cakes? Are they difficult?

Can you network too much?

Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?

Six things Donald Trump teaches business about social media

It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many became enraged and only a few took him seriously. Fast-forward ...

Life in Post-Brexit Great Britain

I am excited about life in Britain post-Brexit. But then again, I am an entrepreneur and have long learnt that change brings opportunities – it’s just hard spotting them and knowing which ones to exploit!

What is good design? Yellow, green and white-out are not!

I have got two pet hates in design at the moment – white out (where the font is in white against a coloured background); and the colours of acid yellow and lime green. The colours themselves are favourites of mine – for clothes.  But in my view, they just don’t ...

Brexit – time to ignore the doom-mongers

If the UK was a business, you would be looking at the drama of the last ten days and say ‘it’s time to change tack and start focusing on what you do.  Stop the boardroom politics, grow up, get out there and win business and look after your employees’. Reading ...

Which Twitter features are really useful?

John Brandon’s 22 Twitter Power User Features to Give You a Social Media Advantage is a listicle that has really great content and new learning

Starting A Business After 50 – Just Do It!

This blog appeared on PRiME, an online magazine for women in their prime and looks at why does anyone start a business? Better yet, why is anyone starting a business after 50? So, I gave myself a treat and interviewed Dorthy Miller, a key driver behind Prime Women, to understand ...

How social media sparks relationships and content

In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added: “I was thinking Linda – you did brilliantly engaging with me online ...