The recession is kind to good businesses – and cruel to the poor ones. What can you do in a recession to be great?

by Victoria Tomlinson June 13, 2010
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René Carayol was the inspiration at this year’s Yorkshire International Business Convention (YIBC).
The headlines were all about Brian Blessed – and you have to admire the fact that this famous actor climbed Mounts Everest and Ararat in his 60s and 70s.  But I felt like the little boy with the Emperor’s clothes – was [...]

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We need to add value to our website – Quick! Let’s add a news feed…

by Guest June 10, 2010
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I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years.
I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so of course I loved accountants in those days.
As a freelance consultant, I’ve had to search the market to [...]

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Is BT behaving as a spy or a customer-focused business?

by Victoria Tomlinson June 6, 2010

big_brother_is-watching_youBT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.

According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’

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Help – I said yes to a radio interview

by Victoria Tomlinson June 2, 2010
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In the world of PR, we are setting up radio interviews for our clients several times a week.  It’s easy.  You’ve got a good story, sell it to the radio station and fix the date for the interview.
It’s like falling off a log.  Until it’s you who has to do the interview!
A couple of weeks [...]

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Foursquare: check in and check out of Facebook?

by Carol Arthur May 23, 2010
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With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown?
Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking.  It is already hugely popular in cities across [...]

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Blackberrys don’t communicate

by Victoria Tomlinson May 18, 2010
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One of David Cameron’s first moves as prime minister was to ban Blackberrys and mobile phones from Cabinet meetings
Luke McKinney in his Mobile Phone Blog says ‘The new ban should serve as an example to every office meeting in the country – you may think you’re just checking your mail, but every time you text [...]

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Social media case study

by Victoria Tomlinson May 10, 2010
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We have been commissioned to run a number of workshops for smaller businesses and have been looking for case studies about the benefits of social media and how it is being used.  Camilla Barnard at Rude Health talked to us about how they are using Twitter and Facebook for their business.
Rude Health’s experience and tips [...]

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The right internship to increase your employability in PR

by Claude Peters May 4, 2010
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I knew that graduating in 2009 was going to be difficult, and my best options were either to look at doing a master’s degree, or to find a good internship or graduate training programme. I favoured the first option at first because I couldn’t find an internship that interested me, but that changed when I [...]

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The Foreign Office blunder – who allowed a culture of joke emails?

by Victoria Tomlinson April 25, 2010
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The BBC has this morning reported, “The Foreign Office has apologised for a ‘foolish’ document which suggested the Pope’s visit to the UK could be marked by the launch of ‘Benedict’ condoms.”
It turns out this was the result of a brainstorm in the Foreign Office as to what the ideal papal visit would look like. [...]

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Learning from Linkedin

by Victoria Tomlinson April 20, 2010
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A lot of our clients don’t ‘get’ Linkedin.  They are great networkers, have a far larger contact book than they will ever put onto Linkedin and are regularly in touch with their contacts.
What could they get from Linkedin?
One of the answers is interesting research.  Let’s look at two examples

Joining Linkedin groups

For me, Linkedin started to [...]

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