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Northern Lights blog

Business to Business communications in the digital age

9 Lessons on Being a Non-Executive Director

This blog first appeared on PRiME, an online magazine for women in their prime and looks at lessons I learned, what has gone well – and what am I still learning? Ten years ago, I was invited to join my first board as a non-executive director. It was an advisory ...

Ten questions every board should be asking about social media

This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders.  It’s always hard to know how to explain strategic social media to people who don’t understand it.  What angle do you start from?  I generally talk through stories showing what has been achieved, ...

How do you evaluate Christmas TV ads – warm glow or hard sales?

Last week my daughter emailed me with a link and message saying ‘cutest ad ever’.  It was!  It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on ...

The mindgames of sharing your competitors’ materials – own goal or goldmine?

It is always a good reminder of what puzzles or challenges them – and what is currently causing a lot of debate is about sharing competitor material.

8 things Kim Kardashian teaches us about staying safe on social media

Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that secured global media coverage this week, but a daring ...

Retirement – the business risk that is never mentioned?

Retirement.  Is this one of the biggest unspoken risks in a business? In the last year I have been to a number of reunions, celebration dinners and parties and noticed that the conversation is increasingly revolving around retirement.  Since I am planning my next 20 year career, these conversations have ...

Make-up and high heels – are they really better for business?

Some of our team here are adamant that we should all be allowed to dress as we want at work as long as it has a smart appearance and it is sexist to get women to wear make-up and high heels.

What are the trends in Social Media? What you need to know

This blog first appeared on PRiME, an online magazine for women in their prime and looks at the trends in social media. There are some great blogs around at the moment about trends in social media. I share some of these blogs and talk about the underlying trends in social ...

How to get to the top of Google – Jaffa Cakes and Bake Off!

Last night I watched Bake Off and – no doubt, like millions of others – thought, why don’t I make Jaffa Cakes? Are they difficult?

Can you network too much?

Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?

Six things Donald Trump teaches business about social media

It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many became enraged and only a few took him seriously. Fast-forward ...

Life in Post-Brexit Great Britain

I am excited about life in Britain post-Brexit. But then again, I am an entrepreneur and have long learnt that change brings opportunities – it’s just hard spotting them and knowing which ones to exploit!