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Northern Lights blog

Business to Business communications in the digital age

How to get to the top of Google – Jaffa Cakes and Bake Off!

Last night I watched Bake Off and – no doubt, like millions of others – thought, why don’t I make Jaffa Cakes? Are they difficult?

Can you network too much?

Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?

Six things Donald Trump teaches business about social media

It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many became enraged and only a few took him seriously. Fast-forward ...

Life in Post-Brexit Great Britain

I am excited about life in Britain post-Brexit. But then again, I am an entrepreneur and have long learnt that change brings opportunities – it’s just hard spotting them and knowing which ones to exploit!

What is good design? Yellow, green and white-out are not!

I have got two pet hates in design at the moment – white out (where the font is in white against a coloured background); and the colours of acid yellow and lime green. The colours themselves are favourites of mine – for clothes.  But in my view, they just don’t ...

Brexit – time to ignore the doom-mongers

If the UK was a business, you would be looking at the drama of the last ten days and say ‘it’s time to change tack and start focusing on what you do.  Stop the boardroom politics, grow up, get out there and win business and look after your employees’. Reading ...

Which Twitter features are really useful?

John Brandon’s 22 Twitter Power User Features to Give You a Social Media Advantage is a listicle that has really great content and new learning

Starting A Business After 50 – Just Do It!

This blog appeared on PRiME, an online magazine for women in their prime and looks at why does anyone start a business? Better yet, why is anyone starting a business after 50? So, I gave myself a treat and interviewed Dorthy Miller, a key driver behind Prime Women, to understand ...

How social media sparks relationships and content

In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added: “I was thinking Linda – you did brilliantly engaging with me online ...

Do headhunters use LinkedIn for senior people?

Senior people are still sceptical about the value of LinkedIn – yet are looking for their next chair, non-exec or board position.  So here we asked Scott Hutchinson, a performance coach and career trainer, to explain how LinkedIn is used by headhunters. How do headhunters find people?  And more to ...

Four lessons Boaty McBoatface can teach us about online campaigns

The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of media coverage in the process. But, ...

Does social media work for B2B businesses?

Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting this marketing channel. She asked me ...