From the category archives:

Social media

Ignore bloggers at your peril when running PR campaigns!

by Victoria Tomlinson September 6, 2010
Ignore bloggers at your peril when running PR campaigns!

Guest interview with Lee Hicken, Hebe Media
Hebe Media ran a very successful social media campaign for Marketing Leeds in Barcelona earlier this year.  We’re always on the lookout for good case studies for our clients, so Lee Hicken kindly agreed to be interviewed for our blog.
Key points to note are

Bloggers are now a key media [...]

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How do I get a comment on my blog? Five practical examples of what’s worked for us

by Victoria Tomlinson August 31, 2010
How do I get a comment on my blog? Five practical examples of what’s worked for us

Writing a blog is hard enough.  But at least once it’s up, comments will come flooding in.  Right?  Wrong!
This is perhaps the most surprising part for bloggers – you have to work just as hard at getting comments as writing the thing initially.
There are three key ingredients to generating blog comments:  writing a blog that [...]

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Ten ways to Engage! an audience through social media – with thanks to Brian Solis

by Victoria Tomlinson August 23, 2010
Ten ways to Engage! an audience through social media – with thanks to Brian Solis

I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis.
As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their marketing and advertising.
The first part is a recap of the [...]

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Gaming the (social media) system – consensual spam or the way to generate business?

by Victoria Tomlinson August 16, 2010
Gaming the (social media) system – consensual spam or the way to generate business?

I have been struggling with one aspect of social media.  Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on?
When I started out in social media I was quite clear in my own mind that the aim should be about forming meaningful relationships.  If the people you [...]

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What do celebrity Kate Moss and African republic Rwanda have in common?

by Carol Arthur August 6, 2010
What do celebrity Kate Moss and African republic Rwanda have in common?

The Guardian reported this week that some of the world’s least democratic countries are turning to British PR firms for a reputation makeover.  The London office of PR firm Racepoint has been hired by Rwandan president Paul Kagame to spearhead a public relations drive in a bid to rid itself of the legacy of its [...]

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Social Media in Modern PR Communications

by Guest July 19, 2010
Social Media in Modern PR Communications

by Shaheeb Tanwir, Intern at Northern Lights PR
PR & Communications- It’s a lot of things to a lot of people, but seldom accurately described. It’s a highly important, charismatic, and dynamic industry that demands the utmost respect from the world as any self respecting industry would.
Similarly, any self respecting industry is constantly at the forefront [...]

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8 Do’s and Don’ts in an interview

by Guest July 7, 2010
8 Do’s and Don’ts in an interview

The possible beginning of a career….
by Mohammed Waheed, Intern at Northern Lights PR

The Northern Lights PR internship intrigued me and I felt it was an opportunity that was not to be missed.  The interview went well, however, I expected rejection as I wasn’t a Bradford University student but hey presto, I was accepted!! I was [...]

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More transforming social media tips

by Victoria Tomlinson June 29, 2010
More transforming social media tips

My last blog covered the tips I took away from the CIPR Northern conference.
But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking action.
1. [...]

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Six amazing social media tips to transform your business

by Victoria Tomlinson June 22, 2010
Six amazing social media tips to transform your business

OK, these tips may not exactly transform your business but they are very good.  And I’m following one of the tips myself which is to do better blog headlines.
I’ve spent the day in Durham at the CIPR’s northern conference.   It’s not often you are able to say that every speaker was good, engaging and you [...]

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Is BT behaving as a spy or a customer-focused business?

by Victoria Tomlinson June 6, 2010

big_brother_is-watching_youBT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.

According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’

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