From the category archives:

Marketing

Universities think PR exists in a fantasy land!!

by Guest July 23, 2010
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by Mohammed Waheed, Intern at Northern Lights PR
Student with high expectations
When you attend university you think you are the “bee’s knees” and you will learn everything you need to know to be very successful in your future profession, however, not everything is what it seems.
University PR
At university I was taught all about marketing communications and [...]

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More transforming social media tips

by Victoria Tomlinson June 29, 2010
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My last blog covered the tips I took away from the CIPR Northern conference.
But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking action.
1. [...]

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We need to add value to our website – Quick! Let’s add a news feed…

by Guest June 10, 2010
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I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years.
I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so of course I loved accountants in those days.
As a freelance consultant, I’ve had to search the market to [...]

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Is BT behaving as a spy or a customer-focused business?

by Victoria Tomlinson June 6, 2010

big_brother_is-watching_youBT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.

According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’

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Foursquare: check in and check out of Facebook?

by Carol Arthur May 23, 2010
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With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown?
Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking.  It is already hugely popular in cities across [...]

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Social media case study

by Victoria Tomlinson May 10, 2010
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We have been commissioned to run a number of workshops for smaller businesses and have been looking for case studies about the benefits of social media and how it is being used.  Camilla Barnard at Rude Health talked to us about how they are using Twitter and Facebook for their business.
Rude Health’s experience and tips [...]

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Learning from Linkedin

by Victoria Tomlinson April 20, 2010
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A lot of our clients don’t ‘get’ Linkedin.  They are great networkers, have a far larger contact book than they will ever put onto Linkedin and are regularly in touch with their contacts.
What could they get from Linkedin?
One of the answers is interesting research.  Let’s look at two examples

Joining Linkedin groups

For me, Linkedin started to [...]

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Julie and Julia

by Victoria Tomlinson April 6, 2010
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What do you do on a miserable, cold Bank Holiday weekend?  Too wet to garden, I went self-indulgent and rented out the films I never got to see in the cinema.
Settling down to Julie and Julia, I realised a key theme of the film was that of blogger Julie Powell.  I’ve been thinking what lessons [...]

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Is blogging changing the role of PR?

by Victoria Tomlinson March 19, 2010
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This is the question that I have been asked today by a PR student.  She sent me the questions below to get my views for her dissertation.
The questions reflect the confusion of many of our clients as to what is social media and where does it fit in the overall marketing mix.  How does it [...]

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How do you make your business sparkle?

by Victoria Tomlinson March 8, 2010
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What does your business do to keep finding new ideas and staying ahead of your competitors?
I’ve been picking up all sorts of tips in the last two weeks.  First was a new Innovation Club at Bradford University School of Management – I was asked to help get this going.  We started with a small dinner [...]

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