From the category archives:

General

8 Do’s and Don’ts in an interview

by Guest July 7, 2010
8 Do’s and Don’ts in an interview

The possible beginning of a career….
by Mohammed Waheed, Intern at Northern Lights PR

The Northern Lights PR internship intrigued me and I felt it was an opportunity that was not to be missed.  The interview went well, however, I expected rejection as I wasn’t a Bradford University student but hey presto, I was accepted!! I was [...]

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More transforming social media tips

by Victoria Tomlinson June 29, 2010
More transforming social media tips

My last blog covered the tips I took away from the CIPR Northern conference.
But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking action.
1. [...]

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Six amazing social media tips to transform your business

by Victoria Tomlinson June 22, 2010
Six amazing social media tips to transform your business

OK, these tips may not exactly transform your business but they are very good.  And I’m following one of the tips myself which is to do better blog headlines.
I’ve spent the day in Durham at the CIPR’s northern conference.   It’s not often you are able to say that every speaker was good, engaging and you [...]

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The recession is kind to good businesses – and cruel to the poor ones. What can you do in a recession to be great?

by Victoria Tomlinson June 13, 2010
The recession is kind to good businesses – and cruel to the poor ones. What can you do in a recession to be great?

René Carayol was the inspiration at this year’s Yorkshire International Business Convention (YIBC).
The headlines were all about Brian Blessed – and you have to admire the fact that this famous actor climbed Mounts Everest and Ararat in his 60s and 70s.  But I felt like the little boy with the Emperor’s clothes – was [...]

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We need to add value to our website – Quick! Let’s add a news feed…

by Guest June 10, 2010
We need to add value to our website – Quick! Let’s add a news feed…

I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years.
I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so of course I loved accountants in those days.
As a freelance consultant, I’ve had to search the market to [...]

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Is BT behaving as a spy or a customer-focused business?

by Victoria Tomlinson June 6, 2010

big_brother_is-watching_youBT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.

According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’

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Help – I said yes to a radio interview

by Victoria Tomlinson June 2, 2010
Help – I said yes to a radio interview

In the world of PR, we are setting up radio interviews for our clients several times a week.  It’s easy.  You’ve got a good story, sell it to the radio station and fix the date for the interview.
It’s like falling off a log.  Until it’s you who has to do the interview!
A couple of weeks [...]

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Foursquare: check in and check out of Facebook?

by Carol Arthur May 23, 2010
Foursquare: check in and check out of Facebook?

With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown?
Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking.  It is already hugely popular in cities across [...]

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Blackberrys don’t communicate

by Victoria Tomlinson May 18, 2010
Blackberrys don’t communicate

One of David Cameron’s first moves as prime minister was to ban Blackberrys and mobile phones from Cabinet meetings
Luke McKinney in his Mobile Phone Blog says ‘The new ban should serve as an example to every office meeting in the country – you may think you’re just checking your mail, but every time you text [...]

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Social media case study

by Victoria Tomlinson May 10, 2010
Social media case study

We have been commissioned to run a number of workshops for smaller businesses and have been looking for case studies about the benefits of social media and how it is being used.  Camilla Barnard at Rude Health talked to us about how they are using Twitter and Facebook for their business.
Rude Health’s experience and tips [...]

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