From the category archives:

Digital PR

How do I get a comment on my blog? Five practical examples of what’s worked for us

by Victoria Tomlinson August 31, 2010
How do I get a comment on my blog? Five practical examples of what’s worked for us

Writing a blog is hard enough.  But at least once it’s up, comments will come flooding in.  Right?  Wrong!
This is perhaps the most surprising part for bloggers – you have to work just as hard at getting comments as writing the thing initially.
There are three key ingredients to generating blog comments:  writing a blog that [...]

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Ten ways to Engage! an audience through social media – with thanks to Brian Solis

by Victoria Tomlinson August 23, 2010
Ten ways to Engage! an audience through social media – with thanks to Brian Solis

I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis.
As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their marketing and advertising.
The first part is a recap of the [...]

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Gaming the (social media) system – consensual spam or the way to generate business?

by Victoria Tomlinson August 16, 2010
Gaming the (social media) system – consensual spam or the way to generate business?

I have been struggling with one aspect of social media.  Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on?
When I started out in social media I was quite clear in my own mind that the aim should be about forming meaningful relationships.  If the people you [...]

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What do celebrity Kate Moss and African republic Rwanda have in common?

by Carol Arthur August 6, 2010
What do celebrity Kate Moss and African republic Rwanda have in common?

The Guardian reported this week that some of the world’s least democratic countries are turning to British PR firms for a reputation makeover.  The London office of PR firm Racepoint has been hired by Rwandan president Paul Kagame to spearhead a public relations drive in a bid to rid itself of the legacy of its [...]

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Social Media in Modern PR Communications

by Guest July 19, 2010
Social Media in Modern PR Communications

by Shaheeb Tanwir, Intern at Northern Lights PR
PR & Communications- It’s a lot of things to a lot of people, but seldom accurately described. It’s a highly important, charismatic, and dynamic industry that demands the utmost respect from the world as any self respecting industry would.
Similarly, any self respecting industry is constantly at the forefront [...]

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We need to add value to our website – Quick! Let’s add a news feed…

by Guest June 10, 2010
We need to add value to our website – Quick! Let’s add a news feed…

I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years.
I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so of course I loved accountants in those days.
As a freelance consultant, I’ve had to search the market to [...]

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Is BT behaving as a spy or a customer-focused business?

by Victoria Tomlinson June 6, 2010

big_brother_is-watching_youBT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.

According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’

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Foursquare: check in and check out of Facebook?

by Carol Arthur May 23, 2010
Foursquare: check in and check out of Facebook?

With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown?
Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking.  It is already hugely popular in cities across [...]

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Is blogging changing the role of PR?

by Victoria Tomlinson March 19, 2010
Is blogging changing the role of PR?

This is the question that I have been asked today by a PR student.  She sent me the questions below to get my views for her dissertation.
The questions reflect the confusion of many of our clients as to what is social media and where does it fit in the overall marketing mix.  How does it [...]

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Who should Twitter – and why?

by Victoria Tomlinson January 3, 2010
Who should Twitter – and why?

Stephen Fry has again set the debate going on who should Twitter and about what.  Yesterday he announced he is taking another (temporary) break to write his autobiography.
Steve Davies (an online communications expert) has produced a list of all the journalists he could find using Twitter.  I’ve used the Christmas break to go through the [...]

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