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Northern Lights blog

Business to Business communications in the digital age

Theresa May’s gift to business leaders

Election results: Theresa May 'no intention of resigning' after losses

How to Take Constructive Criticism in 6 Steps: A Priceless Gift

Prime Women asked me to write about this subject, as it is something that has been asked by readers: How should you take constructive criticism?  It is one of those interesting topics that I thought many would have a view on. They do! I put it out on social media ...

How to Write a Business Blog

How to write a business blog This blog appeared on the PRiME website – an online magazine for women in their prime. I have written a lot about using social media to become a thought leader, positioning yourself to win customers, promotion or speaking opportunities. Blogging is a key part ...

How to moderate (facilitate) a panel of diverse cultures

Working in Dubai, perhaps now the global hub of conferences, you can see first hand the challenge of creating a great event with very diverse cultures and managing issues from language to presentation styles. For a moderator (or facilitator) it can be a nightmare. A client rang me recently asking ...

It’s Time For STEM Women To Step Forward

STEM women have got to start shouting about their achievements.

Why organisations should have a plan to engage with politicians

Too many organisations are often guilty of only engaging with elected representatives when things go wrong. We’ve all seen the headlines and cringed a bit at what’s gone on. And too many communications professionals make the same mistake – and aren’t equipped with the right knowledge or prefer not to ...

Would your leader work for their own company?

A few weeks ago I attended a CBI round table on the economy. Inevitably these mostly large employers started talking about the nightmare their businesses/organisations are going to face without cheap EU labour. I have added the word ‘cheap’, but that was essentially the issue. I drove away fuming.  These ...

It’s time for communications professionals to be confident

What is the role of a communications professional?

Businesses need long-term PR strategies – CIPR State of the Profession report 2017

The Chartered Institute of Public Relation’s (CIPR) annual barometer of the PR industry in the UK has been published and it reveals that businesses are responding to the challenging media landscape by focussing on strategy. The CIPR’s State of the Profession 2017 shows a dramatic shift to strategic planning as ...

Can your line managers communicate with staff?

Internal communications is growing up as a core business activity. Over the years I’ve done a lot of training on this topic and on the most recent course I noticed 90% of delegates had a dedicated internal comms title.  A few years ago that would have been PR manager or ...

Five ways businesses fail in communicating change

Jon Dean is a strategic change specialist and works with major organisations to help them implement new programmes, leadership development systems and major corporate transformations. In this guest blog for Northern Lights, he explores the corporate communication challenges of change…

3 amazing ways to generate B2B sales leads with social media

Are your sales teams and digital teams working together – you could be amazed at what happens when they do?! Here I share the various ways that social media should be supporting your B2B business development.