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Northern Lights blog

Business to Business communications in the digital age

How to write a winning award entry

This blog first appeared on PRCA Mena. I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely ...

6 ways to use LinkedIn for a new career – for 50 and 60 year olds!

The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for a new job, a City finance role.  She’s also got ideas for a business and I was helping her look at options ...

What are the lessons for communications professionals from the Bell Pottinger scandal?

The expulsion of Bell Pottinger from the PRCA looks like it will have grave consequences for the firm, and made the rest of the PR industry stop and think. The trade body has been clear; the company’s work with Oakbay Investments in South Africa has breached the PRCA professional charter ...

9 steps for successful podcasting

Podcasts are on the rise as a tool for businesses and organisations, and they can be a great way of delivering insights and drawing in clients or consumers to your brand or company. Listenership of podcasts has grown steadily in recent years with focusbiz quoting research from leading podcasting company ...

The BBC gender pay gap – can women negotiate as well as men?

Last week the BBC published its list of ‘star salaries’ and caused a furore on the shocking gender pay gap. In all the discussions, however, no-one is looking at one aspect of women at work – their ability to negotiate pay and believe in their worth.  I have a sneaky ...

Time to rethink dyslexia – ability not disability?

Until four years ago my understanding of dyslexia was limited. The little I knew was gained from seeing friends of my children given extra time for exams, reading a few articles and hearing the despair of parents who were trying to help their children read or organise their lives. The ...

Over-servicing – five ways to turn losses into profit

Managing over-servicing is about delivering the best to clients – of course, within budget – and is about finding the win:win.

Theresa May’s gift to business leaders

Election results: Theresa May 'no intention of resigning' after losses

How to Take Constructive Criticism in 6 Steps: A Priceless Gift

Prime Women asked me to write about this subject, as it is something that has been asked by readers: How should you take constructive criticism?  It is one of those interesting topics that I thought many would have a view on. They do! I put it out on social media ...

How to Write a Business Blog

How to write a business blog This blog appeared on the PRiME website – an online magazine for women in their prime. I have written a lot about using social media to become a thought leader, positioning yourself to win customers, promotion or speaking opportunities. Blogging is a key part ...

How to moderate (facilitate) a panel of diverse cultures

Working in Dubai, perhaps now the global hub of conferences, you can see first hand the challenge of creating a great event with very diverse cultures and managing issues from language to presentation styles. For a moderator (or facilitator) it can be a nightmare. A client rang me recently asking ...

It’s Time For STEM Women To Step Forward

STEM women have got to start shouting about their achievements.