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Northern Lights blog

Business to Business communications in the digital age

8 essential placement interview tips for students

Last month I spent the day at Lancaster University, helping first year students in the management school with interview practice for their placements. I did this as part of my contribution as an Honorary Teaching Fellow for the university. I interviewed 14 students during the day – and spotted a ...

Is the PR/comms industry dying while we still discuss press releases?

Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space. Then, our industry lost out ...

How do you stay young and relevant in your 60s? (and 70s and 80s!)

This blog first appeared on Prime Women I mentioned before that we’ve been helping people to find purpose in, and enjoy, their ‘unretirement’. So it set me thinking. How can you stay young in mind, up-to-date and relevant once you have left full-time working life? While I am looking at ...

The 4 risks of mergers & acquisitions: can you avoid them?

This blog first appeared on influenceonline.co.uk Mergers and acquisitions are typified by power games – everyone wants to be on the ‘winning’ side – and excitability about the potential for increased profits. In this blog I want to look at the issues of mergers and acquisitions – these insights have ...

The 10 Stages to Enjoying Your “Unretirement”

This blog first appeared on primewomen.com. Over the last few years, my business has been helping a lot of people who are coming up to ‘retirement’ – I use the word retirement cautiously, because the last thing they actually want to do is retire. I have seen definite themes coming ...

7 tips for “one of the best” webinars

Last night I watched a webinar about using LinkedIn to build your networks and business. Even though I deliver something very similar, you can always learn more. Despite having a keen interest in the subject, I nearly abandoned it after just five minutes. Why? Because the presenters went on and ...

Leaders are failing their PR teams – agencies and corporates alike

Over the years, I have trained communications teams and professionals in everything from internal and crisis comms to social media and presentation skills. I must have trained hundreds in the last few years – and gosh, what insights. My big conclusion?  Business leaders don’t talk business to their teams. And ...

How to write a winning award entry

This blog first appeared on PRCA Mena. I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely ...

6 ways to use LinkedIn for a new career – for 50 and 60 year olds!

The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for a new job, a City finance role.  She’s also got ideas for a business and I was helping her look at options ...

What are the lessons for communications professionals from the Bell Pottinger scandal?

The expulsion of Bell Pottinger from the PRCA looks like it will have grave consequences for the firm, and made the rest of the PR industry stop and think. The trade body has been clear; the company’s work with Oakbay Investments in South Africa has breached the PRCA professional charter ...

9 steps for successful podcasting

Podcasts are on the rise as a tool for businesses and organisations, and they can be a great way of delivering insights and drawing in clients or consumers to your brand or company. Listenership of podcasts has grown steadily in recent years with focusbiz quoting research from leading podcasting company ...

The BBC gender pay gap – can women negotiate as well as men?

Last week the BBC published its list of ‘star salaries’ and caused a furore on the shocking gender pay gap. In all the discussions, however, no-one is looking at one aspect of women at work – their ability to negotiate pay and believe in their worth.  I have a sneaky ...