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Northern Lights blog

Business to Business communications in the digital age

Businesses need long-term PR strategies – CIPR State of the Profession report 2017

The Chartered Institute of Public Relation’s (CIPR) annual barometer of the PR industry in the UK has been published and it reveals that businesses are responding to the challenging media landscape by focussing on strategy. The CIPR’s State of the Profession 2017 shows a dramatic shift to strategic planning as ...

Can your line managers communicate with staff?

Internal communications is growing up as a core business activity. Over the years I’ve done a lot of training on this topic and on the most recent course I noticed 90% of delegates had a dedicated internal comms title.  A few years ago that would have been PR manager or ...

Five ways businesses fail in communicating change

Jon Dean is a strategic change specialist and works with major organisations to help them implement new programmes, leadership development systems and major corporate transformations. In this guest blog for Northern Lights, he explores the corporate communication challenges of change…

3 amazing ways to generate B2B sales leads with social media

Are your sales teams and digital teams working together – you could be amazed at what happens when they do?! Here I share the various ways that social media should be supporting your B2B business development.

Reaching Your Career Goals in 2017

Are you someone who sets your new career goals? As your goals become more ambitious, you need more evidence and breadth of experience for the best roles. So by planning far ahead, you can think about the skills and track record you might need so you can build these up ...

12 social media and digital trends for business in 2017

Aiming to predict the social media and digital trends businesses should be watching out for in 2017 and what they can do to target customers, engage audiences, be found online and, most importantly, win business.

How to build an online community?

Are they in a community? I think they are, even if they only want a ‘community’ of a dozen or so people. But we haven’t thought of approaching this as an online community, more as highly sophisticated networking and relationship building online.

9 Lessons on Being a Non-Executive Director

This blog first appeared on PRiME, an online magazine for women in their prime and looks at lessons I learned, what has gone well – and what am I still learning? Ten years ago, I was invited to join my first board as a non-executive director. It was an advisory ...

Ten questions every board should be asking about social media

This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders.  It’s always hard to know how to explain strategic social media to people who don’t understand it.  What angle do you start from?  I generally talk through stories showing what has been achieved, ...

How do you evaluate Christmas TV ads – warm glow or hard sales?

Last week my daughter emailed me with a link and message saying ‘cutest ad ever’.  It was!  It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on ...

The mindgames of sharing your competitors’ materials – own goal or goldmine?

It is always a good reminder of what puzzles or challenges them – and what is currently causing a lot of debate is about sharing competitor material.

8 things Kim Kardashian teaches us about staying safe on social media

Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that secured global media coverage this week, but a daring ...