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Shulmans Solicitors

“This campaign enabled us to break into a new area of business. Northern Lights is highly professional, commercially intuitive and has a very, very good understanding of the marketplace – what will attract new business and appeal to the media.”

Shulmans solicitors wanted to increase corporate finance presence in Leeds and win new Management Buy-Out (MBO) work.

Northern Lights carried out research with 300 MBO directors and produced and wrote a ‘warts and all’ Directors' Guide to MBOs - a brutally honest directors' perspective.

Carried out a major PR campaign – with coverage in Financial Times, Yorkshire Post, Real Business, Real Finance, Business in Yorkshire. Organised a highly successful conference with the Yorkshire Post.

Shulmans won ten new clients as direct result of campaign and increased corporate finance team from three solicitors to seven.