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Shepherd Building Group

“This was an innovative campaign, both for Shepherd and the construction industry. It is opening doors to long-term new business.”

Shepherd is one of Europe's largest privately owned construction companies. Northern Lights was appointed to make key sectors aware of Shepherd's breadth of skills in design, engineering, clean room technology and process engineering as well as construction. And to generate new business enquiries.

NL carried out research into each sector and identified 'what keeps MDs awake at night'.

Created a campaign focused on climate change levy with coverage including newspaper articles and 32 trade journals eg Chemical Engineer, Electrical Review, Brewing and Distilling, Food Manufacture, Leisure Opportunities, Storage and Handling Distribution, Manufacturing Chemist and Leisure and Hospitality Business.

The campaign generated more than 120 quality enquiries.