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Learn to Save a Life

“Northern Lights delivered our targets within a short timescale and complex partner framework”

The British Red Cross, BBC and St John Ambulance worked with the Learning and Skills Council, who appointed Northern Lights to support a national campaign of free first aid courses.

NL worked within the complex four-partner framework, creating branding and materials that met all partner guidelines; created a PR campaign with a celebrity launch – Dr Catherine Hood of 999 TV programme – and around people who had saved lives because of first aid training; and created and delivered a road-show to 22 shopping centres across the UK.

Generated national and regional media coverage and people signed up to first aid courses.