Northern Lights
The Coach House
4 Rutland Road
Harrogate
HG1 2PY

Tel: 01423 562400
Fax: 01423 502782

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Minster Chauffeurs

“I knew that there was to be no second bite of this cherry which is why I relied upon the exquisite guidance of Northern Lights. Throughout the build–up of the story I felt increasingly confident that this story was going to work for me. And it did! ”

Minster Chauffeurs used PR to launch their innovative franchise business.

With the help of owner, Hugh Millington, Northern Lights built a strong factual business story that would appeal to the business pages of regional papers and organised good press photography.

The story was covered in a dozen regional newspapers including major features in Yorkshire Evening Post and Northern Echo. It generated 30 quality enquiries, including a conversion into the first franchisee.