Jan Fletcher OBE
“Northern Lights offers a very personal service. I trust them to handle enquiries on my behalf, so I can concentrate on my businesses. The PR has generated top-level international interest.”
Northern Lights has worked with Jan Fletcher OBE since 1995. One of the UK's top entrepreneurs and Veuve Clicquot Business Woman of the Year, recent briefs have been to minimise publicity and maximise Jan's time for her wide range of businesses.
Jan's £500m mixed-use development in Leeds, City One, is one of the north's largest city centre developments and was bound to create media interest. Jan asked NL to anticipate and manage this interest, but also support her work at international levels with developers, financiers and hoteliers.
NL created a campaign focusing on the key selling points of the site, agreed an exclusive with the Sunday Times and achieved wide coverage in national newspapers, trade and regional media.
The coverage generated significant enquiries from international luxury hotel chain, leisure operators and leading property developers interested in joint ventures.
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