Directorbank
“Northern Lights has a good understanding of our business and markets and is successful in targeting key media. They have achieved significant business results from our PR.“
Directorbank is the UK’s leading provider of directors for MBIs and MBOs, with more than 50 retained private equity clients. Northern Lights was appointed to help establish a name for its rapidly growing corporate division – supplying non-executive directors for PLCs.
Northern Lights tapped into an issue of concern to PLC directors – the increasing burden of corporate governance and the impact on non-executive directors.
Created a media campaign which was covered in the FT, Accountancy, Daily Telegraph, PLC Director, Mergers & Acquisitions, Yorkshire Post and other media.
The coverage resulted in numerous calls and approaches which converted to business including a non-executive director appointment for Slimma PLC.
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