BITE SIZE – INSPIRING THE VOLUNTARY SECTOR

“Northern Lights created a flagship campaign connecting with people who are normally very hard to reach and typically miss out on education. It was innovative, fun and thought-provoking, but wasn’t just about PR headlines. Above all it worked and made a difference to people’s lives.”

Northern Lights project-managed the entire Bite Size campaign for the Learning and Skills Council North Yorkshire – from finding organisations to put on free, one-hour courses, managing support services such as the call centre and website and promoting the courses.

NL worked with 40 voluntary sector organisations. They carried out a high profile media launch with regional TV coverage based on overweight pets and tapped into everyday activities such as planning a wedding on a budget.

More than 5,000 adults went on a Bite Size with 49% non-learners, virtually double previous adult learning campaigns – and exceeded the target.

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