More BME PR practitioners – and one BME Prime Minister
July 26th - 2010
by Gabriel St Aimee, Intern at Northern Lights PR Without intending to evangelise, PR is needed for the BME community, not just for diversi...
Clients
UK Trade & Investment - integrate social media into marketing and PR strategies
Northern Lights was appointed by UKTI to run tailored workshops for smaller businesses looking to use social media to support their exporting strategies. The challenge was to teach the basics about what social media is, for many businesses, but at the same time show how it can be used…
Bradford University School of Management - business school makes innovative links
Northern Lights came up with the idea of an Innovation Club with Dr Nigel Lockett, Bradford University School of Management to help the School build relationships with the region’s leading businesses. Contacts were invited to a private dinner where chief executives and directors talked about their innovation challenges. Directors…
Yorkshire Universities - regional universities winning business contracts
Rosie Winterton MP, Regional Minister for Yorkshire and Humber, asked Northern Lights to help increase collaborations between the region’s universities and businesses. We organised an evening reception at Leeds Met Rose Bowl which attracted 150 of the region’s most senior business people and 100 academics, to network and learn…
Yorkshire Dales National Park Authority - reaching new communities
The Yorkshire Dales National Park Authority has a target to double the number of visitors from BAME communities. Northern Lights ran a pilot project to bring people from Leeds, particularly from African Caribbean communities, to the Dales. Working with the Authority’s education outreach team, Northern Lights ran a day’s…
Bradford University School of Management - new business relationships
Bradford University School of Management is one of the UK’s top business schools. Northern Lights was appointed to establish the School in the Yorkshire corporate market, win new business and PR activities as well as raising its profile in undergraduate, postgraduate and executive education. NL carried out a number…
Directorbank - credibility with UK’s top chairmen
Directorbank was established in 1998 providing executive and non-executive directors to the private equity sector. They have a unique online network of more than 2,500 leading UK directors who want to take part in private equity backed deals. Northern Lights was given the challenge of delivering a high impact…
Business Link - working with more diverse communities
Newly formed Business Link Yorkshire wanted to build relationships and increase take up of their services among new markets, particularly women, people from BAME communities and disabled people. Brought in and motivated partners - Back to Work, ABDN, QED and Trescom – to deliver in less than four months…
University of Leeds - international reputation for medical research
A third of research income of the University of Leeds is allocated to the Faculty of Medicine and Health. Convert complex pieces of research into PR stories. NL helps scientists reach target audiences, including key funders, potential commercial partners, other academics, health professionals and members of the public. …
Business Link - positioning as key player with corporates
Business Link Yorkshire appointed Northern Lights to maximise its sponsorship of the annual Yorkshire International Business Convention (YIBC) run in Harrogate and Bridlington and attracting more than 1,500 of the region’s top business people. The challenge was to position Business Link as a relevant key player to larger established…
Clugston - maximising TV opportunities
Stephen Martin, CEO of the Clugston Group, filmed a new Channel 4 reality TV programme “Undercover Boss”. Northern Lights were appointed to maximise the PR potential. We created a campaign to position Clugston as a leader in the construction and logistics sector – to support winning tenders - and ensure…
