Last week the media was in the midst of a tax avoidance frenzy, with comedian Jimmy Carr the focus of the tirade. While the headlines were about the tax issues, ‘stars who avoid tax are no better than benefit cheats’, the story began because Jimmy Carr was caught doing exactly what he had slated [...]

This blog first appeared on the Chief Learning Officer Middle East – The Social Network Community for L & D and HR Professionals website Employers are in a dilemma.  How should they manage their employees’ use of social media? Many bosses are blocking access to Facebook and YouTube, thinking this will ‘protect’ their business.  Actually, [...]

When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns using Facebook, Twitter and other platforms but there were few B2B case [...]