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PR blog posts

Five key ingredients to an amazing event

by Victoria Tomlinson May, 30th 2012
businesswomen-1

I attended a truly inspiring event yesterday.  It is so rare to go to anything where all aspects deliver and I have been analysing why this event worked so well – and what are the ingredients that we can all learn from.  1.      Put your audience first The event was organised by The Yorkshire Mafia [...]

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yp_logo-(2)

I was delighted to be asked to speak at an evening event for York Professionals this week. There were five of us each giving short sharp 15 minute talks – and mine was on LinkedIn. Before the event I researched the 39 members and speakers attending to see who was already on LinkedIn and how [...]

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cross-selling

It costs five to fifty times more to find a new customer than sell more to your existing customers.  We’re working with a lot of clients helping them to increase sales and this is nearly always one of the best places to start.  It’s a common fault – and we’re probably guilty of it ourselves! [...]

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