I attended a truly inspiring event yesterday.  It is so rare to go to anything where all aspects deliver and I have been analysing why this event worked so well – and what are the ingredients that we can all learn from.  1.      Put your audience first The event was organised by The Yorkshire Mafia [...]

I was delighted to be asked to speak at an evening event for York Professionals this week. There were five of us each giving short sharp 15 minute talks – and mine was on LinkedIn. Before the event I researched the 39 members and speakers attending to see who was already on LinkedIn and how [...]

It costs five to fifty times more to find a new customer than sell more to your existing customers.  We’re working with a lot of clients helping them to increase sales and this is nearly always one of the best places to start.  It’s a common fault – and we’re probably guilty of it ourselves! [...]