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PR blog posts

Five tips for getting business value from sponsorship

by Carol Arthur October, 24th 2011
Sponsorship

In a tough economy many businesses are taking a long hard look at what they spend on sponsorship.  Not just because marketing budgets are being cut, but also because companies are considering whether certain kinds of sponsorship are appropriate in austere times and, importantly, what’s the impact on business goals? So whatever sector you are [...]

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How did the PR industry lose the social media battle?

by Victoria Tomlinson October, 13th 2011
book-thezenofsocialmediamar

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In our case we initially tried to do this through social media [...]

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How did the PR industry lose the social media battle?

by Victoria Tomlinson October, 13th 2011

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In our case we have been trying to do this through social [...]

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Is football holding women back from the UK’s boards?

by Victoria Tomlinson October, 6th 2011
Women's-Business-Forum

This blog also appeared on The Huffington Post. Last week a handful of men experienced, at first hand, what it is like to be outnumbered at senior levels. The Women’s Business Forum attracted more than 420 high powered delegates from the UK and America.  Of these just 13% were men.  According to the Davies Report, [...]

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