In a tough economy many businesses are taking a long hard look at what they spend on sponsorship.  Not just because marketing budgets are being cut, but also because companies are considering whether certain kinds of sponsorship are appropriate in austere times and, importantly, what’s the impact on business goals? So whatever sector you are [...]

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In our case we initially tried to do this through social media [...]

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In our case we have been trying to do this through social [...]

This blog also appeared on The Huffington Post. Last week a handful of men experienced, at first hand, what it is like to be outnumbered at senior levels. The Women’s Business Forum attracted more than 420 high powered delegates from the UK and America.  Of these just 13% were men.  According to the Davies Report, [...]