Any company with an active PR team or agency is usually keen to get the appointment of a new director featured in their local press.  Local and regional media is generally easy to achieve – but what chance is there of getting a corporate appointment featured in the national media? Here we show how we [...]

I’ve just spent two weeks on holiday with a pile of books on social media for business.  I really want to sharpen up the results that can be achieved for our clients and improve our technical knowledge. So far, I’m finding two thirds of each book tends to be basic and a lot of repetition [...]

This year has been one of great disappointment in finding and working with good web designers and SEO advisers.  It seems we are going through another cycle when the ‘techies’ are disconnecting with businesses. Why do we say this? 1.       Poor responses to website tenders Last year we put out a tender for one of [...]

Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go to them, right? But whilst you’re driving all that traffic to [...]

by Kulbir Sandhu, Intern at Northern Lights PR The first generation of Asian entrepreneurs were a unique bunch. By and large, they were successful, worked incredibly hard and achieved the aims they had set out to achieve – namely to be self-sufficient and provide financial security for their families. Many went on to achieve great [...]

Successful internships are those that will have clout on CVs by genuinely adding value to the intern and the employer. We’ve just finished the second year of our internship for black and minority ethnic graduates at Northern Lights PR (based on Taylor Bennett Foundation’s flagship programme in London). It’s a three week intense training programme [...]