by Farrah Khan, Intern at Northern Lights PR Do you write blogs or are you really just blagging it? On the Northern Lights internship we learnt that successful blogging is about more than just telling the world what you think. 1. Why should you blog? The purpose of blogging is to give your brand/organisation a [...]

by Ahmed Riaz, Intern at Northern Lights PR You know the dos and don’ts of networking. But do you know the befores and afters? Being friendly and open to people you meet is all well and good, but that doesn’t capture them. Remember, research is bait – it’s not about treating people the way YOU [...]

Inspired by Lucy Kellaway’s article in the Financial Times, I have just joined the Anti PowerPoint Party. We have refused to do Powerpoints for years – but are often made to feel this could be a disadvantage when pitching for new work.  ‘Please send your Powerpoint by 4pm the night before your presentation’ or ‘let [...]

by Kulbir Sandhu, Intern at Northern Lights PR As somebody who has had some work experience of ‘in house’ communications, the first week of the programme has been an eye opener for many reasons. My objective before the internship started was to immerse myself:  immerse myself in the master classes, in client briefs and generally [...]

In the last month several people have mentioned how they’ve been contacted with email requests from people they don’t know – but often through people they know a bit.  I got into a discussion with one of these people about this whole issue of email introductions and we came up with a list of why [...]

by Naimah Sheikh, Intern at Northern Lights PR It’s already the end of the first week at the Northern Lights PR as an intern, and it has flown by. It’s been a challenging five days but we have laid the foundations of building new relationships and understanding the core of PR and communications. Stepping out [...]