This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an interesting mix of consultancy/in-house and private/public sector. What I found interesting was that comms professionals are still struggling to be strategic with their LinkedIn accounts – or to use it [...]

I recently ran a short workshop on managing your online reputation for the Yorkshire & Lincolnshire group of the Chartered Institute of PR.   We had a mixture of in house PR practitioners and consultants working with clients across a number of sectors. What they all had in common was the recognition that social media is [...]

By Nafisa Shafiq The new Northern Lights Interns will be starting next month (congrats to ‘fab four’!) and unbeknown to them, they will be embarking on a rollercoaster ride – the kind that you queue an hour for, scream throughout and then at the end of it all, want to go on again! A year [...]

When you organise an event, if you want someone really important to be there, you wouldn’t just rely on your generic invitation?  Of course not, you’d at least write a tailored introductory email explaining the importance of their attendance and what’s specifically ‘in it for them’ then follow up with them to make sure they [...]

Twitter started life as a purely social tool.  It was quickly picked up in the consumer market and it is now being used in the business to business and professional markets. But Twitter hasn’t kept pace with what business users need to make it a strategic communication tool.  A number of our clients are using [...]

A new report ‘Social Media and Employment’ is a must-read for employers, employees and graduates looking to find their first job. Produced for the Glasgow Employer Board, the report looks at the implications of social media on employment and recruitment – Northern Lights’ CEO Victoria Tomlinson took part in the research. The insights, sensible advice [...]