Put your hand up if you regularly comment on blogs. What, not even those by people you rate that are well written, engaging and leave the debate open? Not even if you have been asked as an expert in the field to share your thoughts? The reality is that even prolific tweeters who are experts [...]

Getting senior management to see why social media can help achieve strategic business goals is easier said than done. It can take years to build a strong social media network that generates real business leads and for risk averse organisations like Greater Manchester Police when they decided to tweet all their calls for assistance in [...]