If Twitter is going to work for your business, you need to be strategic – don’t just open an account, follow your favourite celebrities and tell the world you’ve opened a bottle of wine. Identify businesses, journalists and influencers who could help your business.  Start following them, understand their tone and style and then respond [...]

We have today launched our free ebook, Why you Can’t ignore Social Media in Business. To those who have been tuned into social media for a few years, the book’s content and style will probably seem basic and old hat.  And if I’m honest, I am slightly embarrassed to have written it – I am [...]

In any field of expertise, you will find insights on Twitter that you cannot get elsewhere. The problem is that there is so much information. Twitter is now one of the world’s biggest search engines. There are various ways of searching for people, organisations, news, insight and issues using the ‘who to follow’ tool and [...]