I’ve spent the last two months writing a book, ‘Why you can’t ignore social media in business – practical tips and case studies’.  It will be available free to download from our website from early March. There are ten interviews with business leaders and academics about how they are using social media, what they see [...]

How many people do you tell if you’ve had poor customer service?  It used to be around 20, but that was before the internet. Now instead of simply telling their friends, disgruntled customers can turn to consumer forums and social media to leave feedback about anything from a substandard meal to poor delivery service from [...]

A key theme at the recent Learning Technologies Exhibition 2011 (which I went along to with my client MyKnowledgeMap, a learning software and consultancy provider) was the use of video in learning, staff training and engagement, internal communications and marketing. The power of video in learning and training and in enticing consumers isn’t a new [...]

When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing and communications mix.  And many companies now recognise that Facebook is a good platform [...]