My last blog covered the tips I took away from the CIPR Northern conference. But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking [...]

OK, these tips may not exactly transform your business but they are very good.  And I’m following one of the tips myself which is to do better blog headlines. I’ve spent the day in Durham at the CIPR’s northern conference.   It’s not often you are able to say that every speaker was good, engaging and [...]

René Carayol was the inspiration at this year’s Yorkshire International Business Convention (YIBC). The headlines were all about Brian Blessed – and you have to admire the fact that this famous actor climbed Mounts Everest and Ararat in his 60s and 70s.  But I felt like the little boy with the Emperor’s clothes – was [...]

I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years. I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so of course I loved accountants in those days. As a freelance consultant, I’ve had to search the [...]

BT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.

According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’