This. is the question that I have been asked today by a PR student.  She sent me the questions below to get my views for her dissertation. The questions reflect the confusion of many of our clients as to what is social media and where does it fit in the overall marketing mix.  How does [...]

What does your business do to keep finding new ideas and staying ahead of your competitors? I’ve been picking up all sorts of tips in the last two weeks.  First was a new Innovation Club at Bradford University School of Management – I was asked to help get this going.  We started with a small [...]