‘Marketing is for failed sales people’.   I heard this comment at a client’s this week and was both shocked and intrigued at the same time. Coming from a product driven company with a highly professional and driven sales team, this is apparently how many sales people regard marketing. Selling is a hot topic for businesses [...]

Mary Portas this morning gives her usual forthright views on brand David Cameron in the Telegraph. In the midst of this she puts her view that Cameron should keep his children out of the public eye. “As far as his general image goes, it’s also time Cameron stopped banging on about his family and the [...]

Website designers – the techies – say that your blog should not link to other blogs. These techies are understandably focused on driving traffic to websites and say  that if you include links to other people’s blogs (from your blog), then it is actually driving traffic away from your site. But blogs are about communities [...]

Stephen Fry has again set the debate going on who should Twitter and about what.  Yesterday he announced he is taking another (temporary) break to write his autobiography. Steve Davies (an online communications expert) has produced a list of all the journalists he could find using Twitter.  I’ve used the Christmas break to go through [...]

Rob Brown’s book, Public Relations and the Social Web, is packed with information, ideas and thoughts for both the novice and the expert in this area.  Although aimed specifically at those working in PR, I am going to recommend this to our clients – it is a very good overview of what’s going on and [...]